New ActivoBank will simplify day-to-day banking
Simplify the banking relationship for clients
2010/03/18
ActivoBank by Millennium debuted today, with an all-new concept of banking designed for young-at-heart clients who are active users of new communication technology, and who value a banking relationship based on simplicity.
"This new value proposition is a stellar example of the dynamism, modernity and innovation that have always been fundamental to the growth and development of Millennium bcp," Carlos Santos Ferreira, Chief Executive Officer of Millennium bcp, said. "With this new initiative we aim to reaffirm the importance of those values to the group."
This new banking concept marks a new phase in the life of ActivoBank, with a new logo and image, a new set of products and new service channels. ActivoBank's value proposition is clear in the brand?s tagline:"Simplify." This is a bank that has been thought out in detail, with the prime objective of simplifying the daily life of its clients.
ActivoBank provides simple and modern products and service. You can open an account on the spot, and receive immediately the credit and debit cards associated with the new account. ActivoBank's servicing is distinctive and available 24 hours a day, seven days a week, via the Internet at www.activbank.pt, and via smartphones that allow you to consult your account balance, transfer funds, pay for services and top up pre-paid cards.
The bank has signed a partnership agreement with Vodafone with the aim of facilitating access to iPhones for clients at special prices. ActivoBank will offer, as its launch campaign, iPhones for 49.90 euros with a 24-month loyalty condition. There is also a "Welcome Deposit", with a 12-month term and a rate of 4%.
ActivoBank has four branches with a completely new and innovative design. Three are in Lisbon, at the Amoreiras Shopping Center, at the Atrium Saldanha Shopping Center and at the Lagoas Park Office Complex. The fourth is in Oporto, in the Peninsula Building. These branches have extended opening hours, from 10H00 to 20H00, and those located in shopping centers are also open on Saturday.
The new ActivoBank branches feature a teller layout with basic cash-management functions carried out at the ATMs with "intelligent deposit" capacity. ActivoBank clients can also use Millennium bcp's network of more than 900 branches in Portugal for deposit and withdrawal needs, at the counter or via the ATM system.
The new bank features mixed teams of banking employees and associates. Associates aren't employees of ActivoBank; they are people with large social and professional networks and flexible schedules who will play a key role in recommending new customers.
ActivoBank: What you want, with no hassle. No more, no less.
|
|
 |
|